MI40K is a tabletop gaming website founded by myself and two of my friend, GT and Chris. It was originally established with the intention of creating a local Warhammer and Warhammer 40k community. We began with simply a phpBB bulletin board consisting of forums for various asepcts of the hobby. We hosted a few tournaments using ad money. We were receiving around 250 hits a day, which we used to promote the community and to provide visibility to local hobby stores.
After a year of successfully running the forums, we added a blog to be the new face of MI40K.com. We have generated at least double the traffic under this new model. The site has grown to encompass even more geography, spanning over a dozen local stores and covering most of Michigan.